Scenarios

fieramilano (Rho)
7-8.09.2021

SCENARIOS

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Preregistration open: PTE 2021 revs up its engines

The special edition of PTE awaits you at Fiera Milano with a rich and varied showcase of products and materials, suitable for every need and occasion, with great attention to quali ...

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Rediscovering lost values

From eco-green products to the trend of digitally reshaping customer-supplier relationships. The companies surveyed, Ser.Com, AD Selection and Below the Sign all agree on new trend ...

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Textiles and sustainability together towards the future

The pleasure of having trendy and durable items and apparel that bestow added value to each branding effort. The textile market is resuming its race towards the goal of environment ...

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Impressing customers through new techniques

Customisation amazes partners. New versions of silkscreen printing techniques are born and versatile techniques such as sublimation combined with embroidery are back. Every item ha ...

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PTE is ready for its relaunch with a special edition

From 7 to 8 September 2021, at Fieramilano in Rho, PTE will take place with a special edition

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Delightful and useful objects for working from home

Recreating your office at home with technological, practical and sustainable equipment. Taking a look at moments of rest and not forgetting that any object can be a means of commun ...

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31/05/2021

The importance of pre-press

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From the historical mounting technician to modern processing software. It’s worth remembering how indispensable this role was and how file and layout creation are always crucial pr ...

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26/05/2021

Safe, together: PTE exhibition is ready for a new edition in complete safety from 7 to 8 September

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The September edition will follow all the required safety protocols, to provide a venue where the entire community, within the industry, can meet and share ideas, as an encouraging ...

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22/04/2021

Inspiration? Also found when travelling

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PTE is inviting you to BIT Milano Digital Edition: proposals for travelling in Italy and all over the world from 12 to 14 May 2021. Experience for everyone, inspiration for each on ...

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03/03/2021

Inventiveness and effectiveness for digital communication

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The promotional sector has also had to adapt its communication to a digital and web-based approach. The new catalogues, some of which are still paper-based, are being presented thr ...

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03/03/2021

Promotional activities follow the utility trend

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The pandemic has accelerated the trend towards a relationship geared more to the needs of the moment. Gadgets become something useful and services are also evolving and adapting. A ...

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03/03/2021

Inks and market

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A professional screen printer must be mindful of both equipment and machinery, and the inks to be used. In fact, these must be selected taking into account the printing matrix and ...

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25/01/2021

Italian and equitable products for the promotional sector

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The pandemic has changed also the world of promotional items, protagonists of increasingly made in Italy contests and loyalties and manufactured paying attention to solidarity and ...

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24/01/2021

Masks become a fashion accessory

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Nowadays masks are used daily and are becoming quality items, beautiful to see and made with precious yarns. An excellent vehicle also for the promotional sector, like those manufa ...

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21/01/2021

We are doing business when we purchase

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Where should we begin to start a quality serigraphy business with targeted investments suitable for a development in the sector? We must look to the market and being equipped with ...

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17/12/2020

Steps ahead of printing in the promotional sector

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Additive manufacturing led to the development also in the field of machinery for promotional printings. With Offitek and Brother the market analysis starts that, also thanks to 4.0 ...

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16/12/2020

PTE in September in the fieramilanocity district

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New dates and new location for PTE that will take place in the second part of the year considered as strategic for the sector, connected to the offers for Christmas gifts and winte ...

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15/12/2020

Loyalty strategies: the prize that makes the customer feel good

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Promotions, prizes, loyalty programs; scenarios and strategies to build the customers’ loyalty in a market regulated by the new consumption habits

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14/12/2020

Serigraph printing yesterday and today

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An overview by Angelo Barzaghi, one of the leading experts in this field, sheds light on the evolution of screen printing, from early techniques based on manual ability, to the mor ...

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19/11/2020

Promotional market: the light around the corner

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According to an article published on Advertising Specialty Institute the fight against pandemic and the recovery rely on the certainty of the vaccine

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18/11/2020

PTE strengthens its digital communication

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PTE has renewed and strengthened its own digital communication tools

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18/11/2020

Techniques and secrets in the serigraphy of a book

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Angelo Barzaghi is one of the reference points in Italy in serigraphy and in these days he has published a volume entitled “Serigrafia” where he tells techniques and secrets of thi ...

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17/11/2020

A green but also biodegradable product

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Biodegradable products represent one of the new frontiers of green merchandising

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12/10/2020

Waiting for Christmas...

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In this last phase of the year 2020, the promotional division is focusing on the proposals of Christmas catalogues.

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18/09/2020

PTE is looking forward to seeing you in safety!

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The world of advertising specialities, promotional garments and personalization technologies is restarting and looking into the future.

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17/09/2020

PTE Lab rich of news at PTE 2021

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Two core areas meet at PTE, specifically that of promotional garments and products in PTE GIFT & TEXTILES and that of printing technologies in PTE TECH.