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Customisation comes on board

DTF, DTG, laser, UV, hybrid... these are just some of the technologies visitors will be able to learn more about at the latest edition of PTE. In some cases, visitors will even be ...

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A glimpse at PTE

Sustainable practices, resilience, and expertise: these represent a few of the overarching trends observed from the initial, swift survey conducted among exhibitors at the 2024 edi ...

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Let’s saddle up!

As Italy prepares to be the setting for some of the next Tour de France stages, the demand for bicycles is increasing not only among cycling fans but also among those looking for a ...

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A focus on the market

Speed of execution, precision and environmentally friendly materials: this is the triad that will guide promotional operators through the varied offer of the next edition of PTE

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La vie en rose

Barbie mania has also overwhelmed promotional merchandising, with numerous items and gadgets featuring shades of pink and fuchsia

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Cutting corners!

From wood and metal dies to laser beams, the printing specialists offer a combination of traditional and cutting-edge techniques for original customisation

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A word to buyers

The year 2024, which will see the return of PTE-Promotion Trade Exhibition at the end of January, will present challenges but also many opportunities, as some operators visiting th ...

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25/08/2023

Gadgets, success is serial

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Merchandising the most watched TV series is not only popular among viewers, but it is also a profitable strategy and source of brand awareness for streaming platforms.

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19/07/2023

At school with cutting and sewing

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From souvenir sweatshirts to bamboo or metal rulers, customisation in education is a kaleidoscope where imagination alone sets the limits. A quick vademecum of machines and technol ...

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19/07/2023

Gadgets 110 cum laude

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Customized items with the univerisity’s name and logo increase the sense of belonging and they are also a venicle for promotion and visibility for the university itself

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17/05/2023

Theme parks, endless excitement

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The permanent parks sector is experiencing a season of recovery where merchandising plays a major role. Thanks to a rich offer of quality gadgets that today seek sustainability

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17/05/2023

For beach lovers

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The market for beach-related gadgets, with a particular focus on water parks, is full of opportunities for those working in customisation

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17/04/2023

Beauty products, a question of labelling

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In cosmetics packaging, in addition to aesthetic appeal, we must also pay attention to providing accurate instructions for use

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17/04/2023

That gadget is a work of art!

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Museum gift shops are a commercial channel for people who produce items inspired by works of art. Pens, shopping bags, mugs, pins, scarves and t-shirts, to name but a few, become s ...

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15/03/2023

Easy living

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Whether they are natural beauty products, smart solutions for remote work or wellness products, gadgets and gifts that help make everyday life easier and more wellness-oriented wer ...

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15/03/2023

Versatility and performance

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If the gadget market is constantly asking for new products capable of impressing customers and responding quickly to large orders, machinery suppliers are responding with solutions ...

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15/03/2023

Exchange is the key to success

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The exchange of ideas, live experimentation, and direct discussion with operators is the plus offered by PTE thanks to the Lab and Meet areas, important spaces where to discover tr ...

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17/02/2023

PTE 2023: promotions are getting greener

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An edition full of enthusiasm, meetings, and opportunities for getting updated, which once again confirmed PTE-PromotionTrade Exhibition as the unmissable occasion of the year to a ...

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17/02/2023

A Virtuous circle

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ESG issues are a priority in the promotional world, where customisable gadgets and gifts that combine quality, durability and low environmental impact are increasingly wide and div ...

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17/02/2023

Growth forecast for the market

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Eight out of ten operators say they will buy more promotional products and services in 2023 and are willing to spend more on green items. This is what emerges from the survey that ...

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17/02/2023

Textiles keep track of sustainability

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The last frontier of promotional textiles? Traceability, which proves the sustainable production of a product throughout the supply chain. It also helps to convey a brand's commitm ...

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17/02/2023

An Energy and environmentally conscious tech world

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Water-based inks, applications on recycled and environmentally friendly materials, investments in renewable energy and energy savings. Customisation tools face the market and its c ...

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16/01/2023

Expanding the horizons of customisation

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The PTE Tech area dedicated to customisation machines and services offers, as usual, many novelties. Some will be featured in the PTE Lab area, where expert will deliver training w ...

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16/01/2023

“A year full of challenges and opportunities”

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Mario Bertino, president of Assoprom, assures, while looking to 2023 with optimism. The reason? Promotional companies have always been capable of reacting to market fluctuations wi ...

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16/01/2023

Ready, set, PTE!

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The countdown to PTE-PromotionTrade Exhibition 2023 has started. Do you want to taste a bit of the novelties you will find at the fair? Here is a preview of some of the proposals o ...

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01/12/2022

PTE 2023: we are almost ready!

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This edition promises to be richer than ever, with the participation of great returns and new exhibitors

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01/12/2022

Ready for the ski season?

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Technical clothing and ski equipment are an interesting market for customization and promotional gadgets. Above all, it is important to use the right techniques and machinery

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09/11/2022

Christmas: “value” catalogues

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Giving personalised gifts is already demanding in and of itself, but it can be even more taxing when it comes to corporate gifts. In the great variety of catalogues, certain trends ...

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09/11/2022

4.0 technology expands boundaries

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The user-friendliness of the equipment available today allows operators to avail themselves of a diversified fleet of machines to meet the broadest demand for customisation

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21/03/2022

PTE 2022, the future is a bright green

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The colour of those looking at the market with confidence, despite the contingent situation that only partly seems to be slowing down a bright semester. But green is also the colou ...

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21/03/2022

Clothing? It goes wherever your heart desires

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Not just eco-friendly products, increasingly becoming a must for companies that want and need to market their environmental and social awareness, but textiles too, dressing the tar ...

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21/03/2022

Personalisation 4.0. Technology and experience make their mark

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Lots of new additions in printing, with smarter, better performing solutions. But PTE 2022 was also an opportunity for many visitors to improve their know-how with the PTE LAB area ...

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21/03/2022

Gadgets are environmentally friendly

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If there is one trend that has emerged from the stands at PTE 2022, it is definitely sustainability in every sense - reusing and recycling as well as ethical production - seen in m ...

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24/02/2022

Ready to print!

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State-of-the-art machinery and technology, sometimes even combined, now enable printing and labelling effects on a vast range of surfaces that were unthinkable not long ago, from e ...

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24/02/2022

PTE at Fiera Milano, starting March 9th

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Few days to go until PTE-Promotion Trade Exhibition 2022. The occasion to discover what’s new in catalogues and personalisation technologies

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03/02/2022

PTE 2022 preview: from sustainability to home

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As the industry's first exhibition of the year, PTE will once again be an epicentre of discovery and trends. At the forefront of the quest for sustainability, well represented in e ...

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03/02/2022

Green ideas: this is the catalogue

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From pens made from used coffee pod to self-sanitising flasks, the innovations from give-away specialists that can be seen at PTE are united through protocol use and cutting-edge t ...

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03/02/2022

A desire for home

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Domestic spaces are returning to the fore, sparking off a series of fitness, smart working and, in particular, cooking products which will find ample room in PTE 2022's proposal. T ...

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20/01/2022

A new date for the PTE - PromotionTrade Exhibition. The appointment is moved to March

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PTE - PromotionTrade Exhibition, the event dedicated to advertising items, gifts, promotional textiles and technologies for customisation, scheduled in January, will be held at Fie ...

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19/12/2021

Personalisation that appeals

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Thanks to the versatility of personalisation machines, bespoke services have long since pushed the boundaries of promotional products to satisfy consumers looking for unique, origi ...

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18/12/2021

Innovation in the industry of promotional writing instruments

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The promotional writing instruments industry is gearing up for a strong recovery through technology and material research conducted during the pandemic. And since sustainability is ...

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02/12/2021

Chain reaction: the China/Italy supply chain

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The Western market, and therefore also the promotional products market, is heavily dependent on Asia and, in particular, China. The key challenges that emerged from the pandemic ca ...

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02/12/2021

Atelier della stampa – Milano Academy. How to train people to talk to machines

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The field of printing on fabric has become so specialist that companies, and the market, need fashion designers with technical skills, and vice versa. In its new facility on the ou ...

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19/10/2021

Focusing on 2022, between innovation and quality

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We resume the journey towards the next edition of PTE, to be held from 26 to 28 January 2022 with the traditional Wednesday to Friday schedule. But, while waiting for the upcoming ...

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19/10/2021

PTE: hotbed of novelty and creative ideas

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Services suited for the times and needs of customers, Italian and Made in products, fabrics and garments ideal for targeted customization, augmented reality and modern printing tec ...

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19/10/2021

HOMI and PTE: positive synergies

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PTE's Special Edition was held in conjunction with HOMI, the Lifestyle Trade Fair. Operators were also able to visit the Lifestyle Trade Fair with the same ticket. Another occasion ...

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28/09/2021

PTE Special Edition: between great satisfaction and new insights

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Start again and meet again. This is the signal coming from the special edition of PTE, with a particular focus on sustainability, waiting for the appointment in January 2022 at Fie ...

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27/09/2021

Promotional products are becoming more and more eco-sustainable

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Environmentally friendly and durable articles. This was the theme of the many novelties presented at the Special Edition of PTE

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27/09/2021

Environmental awareness makes its way to the machines

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The machinery sector also reveals a new green focus. Reiterating their appreciation for the results of the Special Edition, Commtec, Bit Factory and Embroidery Service told us abou ...

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30/08/2021

PTE Special Edition kicks off: a word from the key players

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The September Special Edition of PTE is an ideal starting point for the sector. The opinion of the exhibitors is clear and full of enthusiasm: being present is fundamental in order ...

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29/08/2021

PTE 2021: prepare your visit today!

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A special edition, an important occasion to meet again, start together and discover the best of the proposals on the market, with a special eye to sustainability and Made in Italy. ...

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28/07/2021

Preregistration open: PTE 2021 revs up its engines

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The special edition of PTE awaits you at Fiera Milano with a rich and varied showcase of products and materials, suitable for every need and occasion, with great attention to quali ...

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02/07/2021

Impressing customers through new techniques

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Customisation amazes partners. New versions of silkscreen printing techniques are born and versatile techniques such as sublimation combined with embroidery are back. Every item ha ...

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02/07/2021

Rediscovering lost values

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From eco-green products to the trend of digitally reshaping customer-supplier relationships. The companies surveyed, Ser.Com, AD Selection and Below the Sign all agree on new trend ...

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01/07/2021

Textiles and sustainability together towards the future

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The pleasure of having trendy and durable items and apparel that bestow added value to each branding effort. The textile market is resuming its race towards the goal of environment ...

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01/07/2021

PTE is ready for its relaunch with a special edition

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From 7 to 8 September 2021, at Fieramilano in Rho, PTE will take place with a special edition

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31/05/2021

Delightful and useful objects for working from home

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Recreating your office at home with technological, practical and sustainable equipment. Taking a look at moments of rest and not forgetting that any object can be a means of commun ...

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31/05/2021

The importance of pre-press

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From the historical mounting technician to modern processing software. It’s worth remembering how indispensable this role was and how file and layout creation are always crucial pr ...

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26/05/2021

Safe, together: PTE exhibition is ready for a new edition in complete safety from 7 to 8 September

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The September edition will follow all the required safety protocols, to provide a venue where the entire community, within the industry, can meet and share ideas, as an encouraging ...

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22/04/2021

Inspiration? Also found when travelling

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PTE is inviting you to BIT Milano Digital Edition: proposals for travelling in Italy and all over the world from 12 to 14 May 2021. Experience for everyone, inspiration for each on ...

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03/03/2021

Inventiveness and effectiveness for digital communication

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The promotional sector has also had to adapt its communication to a digital and web-based approach. The new catalogues, some of which are still paper-based, are being presented thr ...

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03/03/2021

Promotional activities follow the utility trend

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The pandemic has accelerated the trend towards a relationship geared more to the needs of the moment. Gadgets become something useful and services are also evolving and adapting. A ...

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03/03/2021

Inks and market

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A professional screen printer must be mindful of both equipment and machinery, and the inks to be used. In fact, these must be selected taking into account the printing matrix and ...

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25/01/2021

Italian and equitable products for the promotional sector

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The pandemic has changed also the world of promotional items, protagonists of increasingly made in Italy contests and loyalties and manufactured paying attention to solidarity and ...

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24/01/2021

Masks become a fashion accessory

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Nowadays masks are used daily and are becoming quality items, beautiful to see and made with precious yarns. An excellent vehicle also for the promotional sector, like those manufa ...

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21/01/2021

We are doing business when we purchase

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Where should we begin to start a quality serigraphy business with targeted investments suitable for a development in the sector? We must look to the market and being equipped with ...

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17/12/2020

Steps ahead of printing in the promotional sector

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Additive manufacturing led to the development also in the field of machinery for promotional printings. With Offitek and Brother the market analysis starts that, also thanks to 4.0 ...

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16/12/2020

PTE in September in the fieramilanocity district

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New dates and new location for PTE that will take place in the second part of the year considered as strategic for the sector, connected to the offers for Christmas gifts and winte ...

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15/12/2020

Loyalty strategies: the prize that makes the customer feel good

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Promotions, prizes, loyalty programs; scenarios and strategies to build the customers’ loyalty in a market regulated by the new consumption habits

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14/12/2020

Serigraph printing yesterday and today

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An overview by Angelo Barzaghi, one of the leading experts in this field, sheds light on the evolution of screen printing, from early techniques based on manual ability, to the mor ...

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19/11/2020

Promotional market: the light around the corner

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According to an article published on Advertising Specialty Institute the fight against pandemic and the recovery rely on the certainty of the vaccine

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18/11/2020

PTE strengthens its digital communication

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PTE has renewed and strengthened its own digital communication tools

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18/11/2020

Techniques and secrets in the serigraphy of a book

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Angelo Barzaghi is one of the reference points in Italy in serigraphy and in these days he has published a volume entitled “Serigrafia” where he tells techniques and secrets of thi ...

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17/11/2020

A green but also biodegradable product

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Biodegradable products represent one of the new frontiers of green merchandising

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12/10/2020

Waiting for Christmas...

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In this last phase of the year 2020, the promotional division is focusing on the proposals of Christmas catalogues.

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18/09/2020

PTE is looking forward to seeing you in safety!

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The world of advertising specialities, promotional garments and personalization technologies is restarting and looking into the future.

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17/09/2020

PTE Lab rich of news at PTE 2021

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Two core areas meet at PTE, specifically that of promotional garments and products in PTE GIFT & TEXTILES and that of printing technologies in PTE TECH.