A major new development awaits visitors and buyers at PTE - Promotion Trade Exhibition. The leading Italian event for promotional items, branded clothing, and customisation technology in the communications industry, set to run at Fiera Milano (Rho) from 22 to 24 January, will be improved in 2025 by a new exhibit space showcasing the latest machinery and technology for personalising textiles and objects.

CustomX – Technologies for personalisation: this is the name of the new area for networking and keeping up with developments, designed to meet the increasing demand for customisation from consumers and businesses. The area will feature all the technologies that can turn any item into a unique piece, one that reflects and enhances the brand's identity.

CustomX will offer a clear understanding of the vast potential of various technologies – 3D printing, digital printing for all materials, sublimation, embroidery, laser marking – that can handle not just small production runs but also single items. However, it will not only showcase innovation but also serve as a space for networking and keeping up with developments – an ideal meeting place for customisation technology manufacturers and professionals in the promotional and retail sectors. A place for exchange and collaboration, therefore, that will enable the latest trends to be picked up and strategic business connections to be made.

CustomX's prospects will be further improved by taking place at the same time as three events: MILANO HOME, the yearly hub for independent retailers specialising in homeware, decor, textiles, gifts and fragrances; BRAND POWER @ MILANO HOME, the only event in Italy that connects premium suppliers and brands with industry, distribution and service marketing; And lastly, QUICK&MORE, the trade fair event dedicated to the distribution of household items, holiday decorations and objects aimed at retailers looking for an assortment of mass-produced products at competitive prices.

Located in a specific zone with dedicated traffic, exhibitors at CustomX can meet not only PTE's targeted audience of printers and customisers but also, for the first time, introduce themselves to independent shops, major retailers, distributors, and home and lifestyle professionals who are showing a growing interest in customisation options. A chance to grow the business and provide a broader yet focused audience with innovative solutions, ideas, and inspiration to meet the rising demand for bespoke, made-to-measure products that consumers increasingly value.