PTE 2023: promotions are getting greener
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PTE 2023: promotions are getting greener

An edition full of enthusiasm, meetings, and opportunities for getting updated, which once again confirmed PTE-PromotionTrade Exhibition as the unmissable occasion of the year to assess purchases, meet, network, and above all understand where the market is going

Several trends emerged, which we will explore here in the coming months, but the common thread running through the entire offer was undoubtedly one: sustainability. In fact, this was the main theme on which most of the exhibitors focused. Recycled materials (also used in the stand construction), attention to production and energy saving, raw material traceability and certifications, as well as social sustainability provide the backdrop for creativity.

 

A theme that emerges not only from the stands, but also from the research data presented by the Promotion magazine in cooperation with PTE and Assoprom, and from the workshops that took place in the PTE Lab, a laboratory of ideas and experiences available to visitors.