PTE’s Special Edition was held simultaneously to HOMI, the Lifestyle Exhibition, thus representing a unique opportunity for promotional and personalisation sector specialists to enjoy both.  In fact, the sector operators were able to tour HOMI with the same admission ticket, thus developing win-win synergies that will expand contact and business opportunities, creating a positive contamination of contents and ideas.

In particular, interesting ideas emerged from two of HOMI’s thematic paths: Promotional, products and services dedicated to various promotional activities, corporate gifts, anniversaries and prize competitions, and PED, dedicated to small household appliances.

Ideas and possible contaminations on the topic of sustainability also emerged from a visit to Ki-Life, the innovative event space, organized by Kiki-Lab within HOMI, which focused on a new eco-sustainable purchasing experience, thanks to products and projects by brands operating in different fields and merchandise categories and also used in the promotional channel. The event hosted: 7MML, Alessi, Brandani, Berti, Cucciolandia, Easylife, Egan, IVV, ImagoNaturae, MinigreenyTM, WD and Zafferano.

This initiative focused on three macro-topics called the three “Ps”: Planet, People and Profit to highlight the growing importance of these issues for the future of people, society and companies.  In order to better communicate the values and objectives, two speeches a day brought these topics under the spotlight, at the presence of Fabrizio Valente - Founder and Administrator of Kiki Lab - and his guests Paolo Micolucci (CEO of Brico Io), Cristian Fracassi (CEO of Isinnova) and Diego Toscani (CEO of Promotica).