Textiles keep track of sustainability
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Textiles keep track of sustainability

The last frontier of promotional textiles? Traceability, which proves the sustainable production of a product throughout the supply chain. It also helps to convey a brand's commitment to environmental and social issues in an engaging way. Let’s have a look at some of the innovations introduced at the latest PTE-PromotionTrade Exhibition 2023

Grs (Global Recycle Standard), Rcs (Recycle Claim Standard), and Gots (Global Organic Textile Standard). These are some of the most relevant certifications that confirm, in the case of a textile product, its origin from organic materials (such as organic cotton), recycled or recyclable materials to guarantee, also by means of tracking, the transparency of responsible production towards the planet and human rights. Pf Concept, for instance, has launched the new Kay Jacket from its Elevate Next line in organic or recyclable fabrics, which bears a QR code that, when framed with a smartphone, provides full information on the material origin and certification (Grs recycled nylon). Even Innova, with its made-in-Italy brand Vesti, offers a traceability system (TF-Traceability & Fashion promoted by Unioncamere) that integrates on the label the path taken by the product along the entire supply chain: where it was manufactured, the various stages of the production process, the corporate social responsibility, and the low environmental impact. A story that Innova showed through a virtual reality visor with which PTE visitors could follow Gildan's textile production from the cotton-growing fields in Honduras all the way to the production site.

 

Sipec for its Handle line of shopping bags, pouches and aprons made from recycled waste cotton tells a different story, one that looks to the present but also to the future. It does so through a QR code that allows you to discover the projects with which the items in the collection contribute to offsetting carbon emissions: a reforestation plan in the Brazilian Amazon rainforest and an ecological awareness initiative in China, where inhabitants of rural areas in the Heqing region are encouraged to use solar panels as an alternative to the more polluting coal.

 

For its new Iqoniq clothing line, made of eco-green cotton (of which 50% recycled and 50% organic), Xd Connects has placed a digital passport on the label. Certifying this passport is Aware, a company that has developed traceable microparticles that, when introduced into recycled raw materials and verified with blockchain technology using a scanner at each step of the supply chain, ensure that items and accessories are 100% recycled and traceable.