Site and PTEmag digital magazine

The PTE site was fully renovated, under the sign of interactivity and usability of the manifold information both on the exhibition and on all that happens on the promotional sector market. Characterised by a captivating design, the PTE format is in line with that of all the other sites of Fiera Milano exhibitions that, thus, wanted to give a distinctive and homogeneous character to all the shows included in its portfolio. The site also hosts PTEmag, the magazine that is now fully digital after some years in  paper version. The new digital PTEmag is a true observatory on the promotional sector word, with interviews to its protagonists, scenario reports on the biggest trends of the sector and manifold information on the two fields characterising the promotional world: the Tech and the Gift&Textile ones.

Community #PTEpeople

The #PTEPeople is the other big novelty, a digital space allowing to all the realities in the sector to be part of a virtual community throughout the year. Not only companies, but also buyers, opinion leaders and stakeholders will have the chance to stay in contact with each other. #PTEPeople, though, is not only a virtual square to consolidate relationships, but also a showcase where the protagonists can display their products and solutions. The virtual platform not only allows for a network of contacts, but also offers the participants the visibility of the PTE site and its social tools.

Monthly newsletter

A newsletter will also be a regular appointment, sent to the whole PTE database including all the main pieces of news, interviews with the sector protagonists, reports on the most current trends on the market and the latest product novelties of the digital magazine PTEmag. The newsletter will also give space to the virtual community #PTEPeople.