PTE - Promotion Trade Exhibition, the event for advertising objects, gifts, promotional textiles and personalisation technologies, is coming back from the 9th to the 11th of March 2022. The location has been confirmed - Fiera Milano, Rho - previously successfully trialled for its special edition last September, but this time held in its own pavilion, the 18 - right next to HOMI, the Lifestyle Trade Fair, which will once again partially coincide.

On the promotional and textile front, this edition will see plenty of big players in the industry represented as well as exciting new entries such as Acetaia Bellei, Bordoni Italia, Doppler, Fiordo, Loacker and Premium Square. There won’t be any shortage of new brands in the tech area either, with companies like Errelle and Finitech.

Circular economy, a focus on future generations, respect for diversity, well-considered raw materials as well as production chain certification: the promotional industry has made sustainability a choice all-round, driven by demand from increasingly discerning customers in their search for products to associate with their brand.

100% recyclable pens, umbrellas made from recycled materials, objects made from wood, paper, bamboo, cork or even brown algae, agendas made from coffee grinds and grass paper, lanyards in rPET and ethical fabrics. There are just some features of the new catalogue products. Diverse, original ideas, united by an ever-increasing focus on sustainability, understood not simply as a low environmental impact, but also as a responsible approach. A clear choice can also be seen in machinery, from water-based inks to energy-saving technologies.

Alongside green ideas, another feature shared by the offers on display will be the consideration and creativity that sets ‘made in’ products apart. Production that's always thorough when it comes to quality, making every object - from umbrellas to high-tech products, from sweatshirts to straw hats, from ties to the most sophisticated food products - unique and suitable for any kind of gift.

Finally, there will be a large space devoted to personalisation, now possible even in limited editions and on any type of material, from paper to metal, from fabric to leather. The PTE Lab demo area will be set up once again to explore this, where it will be possible to see live examples of personalisation through printing, embroidery and engraving. A unique opportunity to discover new machines and innovative techniques that also promotes the exchange of ideas and expertise.