Toppoint, a company from Hengelo (The Netherlands) specialising in the supply of promotional items and gifts for more than 90 years, has been sending out an important message since last summer with the addition of Gianfranco Tria to its team. Not only because the former Fiordo sales manager trained at the Carioca school has more than a quarter of a century of experience in the quintessential hub of writing articles; but also because of the simple fact that Tria is Italian. In fact, this is a confirmation of Toppoint's confidence in the Italian market and its as-yet unexploited potential; this is even more important since the Dutch company had already previously ventured into Italy, but remained without a contact person for several years.

The mix that Tria and Toppoint are relying on to secure a significant market share relies on technological excellence combined with aesthetic appeal: “We are perfect masters of both sublimation and UV techniques, as well as 3D digital,' explains the new account manager, 'which frees us from the slavishness of clichés, and opens the doors to our creativity and that of our customers, as well as streamlining production times. The quality without any ifs or buts, the essential asset of all the references in the Toppoint catalogue, remains constant”. An eloquent expression of this programmatic manifesto is the Eco Octopus charging cable: a white or coloured recycled plastic disc, ideal for displaying the client's branding, from which four Rpet cables with connectors at each end (double Usb/Usb C input connector and three for charging smartphones and tablets) branch out like tentacles. A perfect union of form and function, the philosophical stone of every successful designer.