Competence, reliability, flexibility, and innovation. It is on these foundations that Camac Graphic Arts business is based. With offices in Cesena, Milan, Rome, Paris and Madrid, the company has been active for over 40 years in the production and distribution of promotional, sports and workwear, and in the design and production of custom-made and private label products for the merchandising channel, communication agencies and specialised retailers, as well as the provision of fashion printing services. "Our biggest asset," explains Omar Tesei, sales manager of Action Wear at Camac Arti Grafiche , "is the relationship of trust that we have built year after year with our customers. In addition to expanding our warehouses to ensure timely and speedy deliveries, we are increasing the range of our products and online activities, aware of how web services and 'one-click' are increasingly strategic today: a few months ago we created an innovative plug-in, fast and intuitive, which in just a few minutes allows us to add and synchronise all our products in web shops built on the WordPress platform".

Among the customisable products in the Action wear catalogue on which the company is focusing to respond to market demands and trends are, in particular those, dedicated to sport & wellness, such as the new Sprintex items for tennis, padel, beach sports and sporting events in general. Bs-branded polo shirts and new sweatshirts, on the other hand, are the protagonists of the 'School wear' section of the catalogue, while finally, for the more trend-conscious youthful customers, there is a selection of items from the R'n'R brand, which offers the right compromise between fashion style, quality, and price.

Different products, which meet different communication needs, but that are united by an increasing sensitivity to environmental issues: "We have been focusing on distributing environmentally sustainable brands for years now," Tesei emphasises, "and we are also implementing a series of internal measures to use energy from renewable sources and technological innovation, which reduces the environmental impact of our production.”