Surveys on new consumption patterns conducted after the pandemic agree on one thing: the pursuit of conviviality increasingly revolves around quality experiences, enhanced by exclusive items that contribute to making them memorable. In particular, Generation Z, those born between 1995 and 2010, shows a strong appreciation for the uniqueness and quality of products, a circumstance that has a direct impact on the food & beverage sector.

Personalization professionals are catering to this trend with an ever-increasing focus on the quality of their offerings in this category, both in terms of what's inside and the packaging. The latter, in most cases, also serves as the vehicle for the promotional message. Creativity Center's assortment is a prime example, featuring delightful little houses made of full-color personalized cardboard, containing chocolates with various fillings. Then there are the Happy Bags, pouches of mini marshmallows or fruity gummy gems, wrapped in colorful cardboard with custom-shaped windows; or the Chupa in Box lollipops, presented in a cube-shaped cardboard box, also personalized in full color.

In the chocolate lollipops from the Polish company Slodkie, the product itself bears the imprinted (or more precisely, embossed) logo or promotional message, as an alternative to applying a label on the protective plastic wrapping. Adding a further touch of distinction, Slodkie's chocolate lollipops can be enriched with cornflower petals, orange peel, or other fruits and biscuits.

Originality and exclusivity also define the offerings of Bottle-Up, which, as the name suggests, specializes in the personalization of wine products – featuring all the best Italian and some foreign denominations – including large formats, as well as spirits, craft beers, and fine oils. The range of label printing possibilities extends from full-color printing on water-resistant paper, in square or rectangular formats, to the special effects of luxury versions, with raised elements, die-cuts, and gold or silver foil printing. A similar range of options is also offered for packaging, from multicolored cardboard to fully customized wood.

In the specific case of Responsor, a company that made a name for itself with its Memo-stick repositionable sticky notes, the location of its headquarters in Conegliano Veneto, in the heart of the Prosecco region, contributed to the creation of Memo-drink. This is a bottle of Prosecco Extra Dry DOC from the Conegliano-Valdobbiadene hills, personalized across its entire surface to become a festive vehicle for the message to be conveyed.

The pleasures of the palate are not limited to the office or the four walls of home, but also and, perhaps more importantly, to the outdoors, in this early spring that feels like an invitation to socialize. Get Impressed must have had this in mind with its picnic baskets, complete with accessories for four people, including, of course, a corkscrew with a bottle opener. It's like a "déjeuner sur l'herbe" revisited for the age of personalization...