Figea: calendars and diaries respecting the planet
Stories

Figea: calendars and diaries respecting the planet

An extensive catalogue and the possibility of providing an import service. Figea combines sound experience, the support of a qualified team and a green philosophy, especially for calendars and diaries, without forgetting the importance of branding

by Maddalena Baldini

 

Decades of well-established experience have enabled Figea to position itself as a reference point in the promotional items sector and as a qualified reference in the sale of calendars, diaries, stationery and gifts in general. A large logistic base and a range of over 4000 customers throughout Italy make the company a reference point for the market, strong also in the quality of its products in relation to the right price. Felice Napoli, Italy Sales Manager, gives an overview.

 

What are the cornerstones of the company?

"Being a general purpose company, Figea's offering mainly focuses on customer service by trying to facilitate the customer at every step. In fact, in addition to enabling our partners to order, check items and download what they need to sell through the site, we provide in-house staff for any needs not covered by digital tools. In addition, upon request, we offer the possibility of supplying printed items with the most suitable characteristics to maximise the promotional message on the product. This involves not only producing, but also proposing solutions that differ from those requested by the customer, backed up by tests carried out with the various printing techniques and supported by an in-house graphics service. We are always active and we aim to be complete, that's why Figea is not limited to the offer of the catalogue, but is also well structured in the research of products not present in the basic commercial offer, including the ad hoc import service as a trading service".

 

How important is respect for the planet to these specific items?

“Having already been offering certified articles (from plastics to cotton) for years, in this case dealing with calendars and diaries, the focus has been shifted to materials that are as sustainable as possible, always bearing in mind a basic concept: since these are products that must convey a brand or a marketing proposal, the durability in use and the printing yield must be optimal”.

 

What are the new products and materials used?

“Diaries and calendars are all made in Italy, made with certified paper and a paper weight that allows daily use for the 12 months in which these articles are used. For 2022 there is something new, a fully recyclable diary with vintage graphics and colours, along the lines of the Bio diary proposed for the 2021 campaign: the latter was a great success as it sold out in advance of the autumn sales season”.