by Maddalena Baldini

The name of this entrepreneurial venture, the result of the merger of two long-standing companies that specialised in the production of calendars, diaries and notebooks for over fifty years, says it all... because Boost means improvement, growth, impetus. And Boost SpA is an excellent example of progress, as it knows how to look to the future while keeping its foundations firmly anchored in a past that still makes a difference, especially when it comes to Made in Italy. Mauro Baio, Communication Manager, talks about the company and its latest news.

What are the cornerstones of the company? How are you doing these days?

"Boost is founded on important concepts such as leadership in the market in which it operates, knowledge, industrialisation, innovation and human resource development. In addition, the quality of the product, with attention to the sustainability of its supply chain, and made in Italy, the true pride of our production system, are fundamental.

In this complex period the company, not without effort, is managing the daily problems, but with an innovative vision of change, both in terms of the product and the business model".

What services are presented and offered and what is the target clientele?

"There are several areas of business. On the retail market we operate particularly with our Castelli Milano brand, with products dedicated to writing and a galaxy of objects created with a strong stylistic identity and character. For B2B, however, the main area is the Notebook and Diaries division. The experience we draw on, which is also the result of the merger of two historic companies in the sector, enables us to provide our customers with an extremely high level of product customisation. We have important customers in the school and stationery sectors, we supply promotional items to first-class companies, banks and insurance companies that use our items for their corporate promotion.

In addition we have the support of the Printing division which deals with traditional digital printing, offset and rotary printing, and the Kreo division which follows clients in the full cycle management, from creativity to the production of ad-hoc projects in the world of leather goods and in the management of merchandising catalogues in the world of content marketing. Finally, there is the Web division that designs and develops websites and portals with expertise in the world of e-commerce through the creation of online shops".

This year's new feature is called weBook: what is it?

"weBook is a clear sign of our company's solidity and willingness to look at innovation in a world that apparently does not allow it. It combines the digital world with the traditional world of advertising through technology that keeps the company connected to its customers: weBook connects to the smartphone referring to web contents that are, of course, freely editable. It is the ideal solution for those who want to inform their audience in a timely manner".

What are the benefits of this product and who is it for?

"weBook is strategic for content marketing. In addition to the pleasure of an object dedicated to writing, it can also be used for promotional and brand awareness purposes. It is designed for companies that want to have a direct line with their customers, updating them with news or information. I would call it a crucial tool for business communication. Last-minute change of plans? Change in catalogues and price lists? Reserved content for certain product categories that can be modified over time? News? These are just some of the possibilities allowed by weBook. What's more it is made of recycled paper and with environmentally friendly technologies. It is a tool that looks to the future and is completely inspired by the company that chooses it, both externally, with its own brand through customisations, and in the communication that it contains, which is also indispensable for rationalising investments for the customer".