To realize the healthy state of the pet care sector, there's no need to delve into demographics; simply observe the succession of openings of specialized stores or take a stroll down the aisles of any supermarket. In recent years, pet products have been performing exceptionally well, partly due to the pandemic lockdowns, which, among their less dire consequences, brought dogs and cats (and more) into Italian homes, making people feel a little less lonely. The entire sector has experienced significant growth, from pet food and kibble to daily care accessories and toys, reaching the latest frontier of pet-tech, that is, technology applied to the feline and canine worlds to keep a constant eye on our little friends.

Always receptive to the needs of real life, personalization companies have included pet care items in their assortments. Bowls designed and made of materials that make them foldable, and therefore perfectly portable, are a recurring theme from one catalog to another (Makito and Solo Midocean, to name a couple); colorful frisbees and rubber balls are also plentiful, the latter made even more "appealing" to our four-legged friends thanks to the presence of bone-shaped raised patterns on the surface. Added to this are hygiene products such as combs made of sustainable wheat fiber (again Makito) and safety items, such as retractable leashes offered by Silicon or high-visibility reflective bandanas in Get Impressed's range. And then there's the LED ball and collar/necklace, ideal for keeping an eye on your dog during nighttime walks (offered by Künzi); the animal first aid kit, an idea from PF Concept to deal with minor incidents such as insect bites (but also includes tick tweezers) or even safety lights for animals, from Anda Present's selection.

Highly popular are dispensers for dog waste bags, which Anda Present offers in a cute hollow plastic bone shape, equipped with a carabiner and 15 biodegradable bags.

Since the pet care universe goes well beyond dogs and cats, catalogs here and there also feature some bucolic birdhouses or even insect hotels (especially for bees), definitely one of the greenest notes in the German company Macma's catalog. The house becomes a veritable five-star hotel for bees, butterflies, and ladybugs in the offerings of iGreen Gadgets, a company whose mission is rooted in communicating sustainability, and which not surprisingly specializes in seed kits, from classic envelopes to iPhone covers containing basil seeds ready for a new life in a pot once they become unusable due to wear. Not forgetting the "Microgardens," or flowers and plants in cans, ready to grow with the addition of a little water and light. We mention them because catnip is among the available seeds. Feline friends will appreciate it.