PTE - Promotiontrade
fieramilano, Rho
fieramilano, Rho
The promotional sector has also had to adapt its communication to a digital and web-based approach. The new catalogues, some of which are still paper-based, are being presented thr ...
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The pandemic has accelerated the trend towards a relationship geared more to the needs of the moment. Gadgets become something useful and services are also evolving and adapting. A ...
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A professional screen printer must be mindful of both equipment and machinery, and the inks to be used. In fact, these must be selected taking into account the printing matrix and ...
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Scenarios
The pandemic has changed also the world of promotional items, protagonists of increasingly made in Italy contests and loyalties and manufactured paying attention to solidarity and ...
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Nowadays masks are used daily and are becoming quality items, beautiful to see and made with precious yarns. An excellent vehicle also for the promotional sector, like those manufa ...
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Where should we begin to start a quality serigraphy business with targeted investments suitable for a development in the sector? We must look to the market and being equipped with ...
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Additive manufacturing led to the development also in the field of machinery for promotional printings. With Offitek and Brother the market analysis starts that, also thanks to 4.0 ...
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New dates and new location for PTE that will take place in the second part of the year considered as strategic for the sector, connected to the offers for Christmas gifts and winte ...
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Promotions, prizes, loyalty programs; scenarios and strategies to build the customers’ loyalty in a market regulated by the new consumption habits
Scenarios
An overview by Angelo Barzaghi, one of the leading experts in this field, sheds light on the evolution of screen printing, from early techniques based on manual ability, to the mor ...
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According to an article published on Advertising Specialty Institute the fight against pandemic and the recovery rely on the certainty of the vaccine
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PTE has renewed and strengthened its own digital communication tools
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Angelo Barzaghi is one of the reference points in Italy in serigraphy and in these days he has published a volume entitled “Serigrafia” where he tells techniques and secrets of thi ...
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Biodegradable products represent one of the new frontiers of green merchandising
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In this last phase of the year 2020, the promotional division is focusing on the proposals of Christmas catalogues.
Scenarios
The world of advertising specialities, promotional garments and personalization technologies is restarting and looking into the future.
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Two core areas meet at PTE, specifically that of promotional garments and products in PTE GIFT & TEXTILES and that of printing technologies in PTE TECH.
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