Located in the province of Cagliari, in Selargius to be precise, Market Screentypographic is one of the Italian companies in the promotional sector, able to offer a wide variety of items, ranging from clothing to pens, from calendars to office accessories and machines, working with direct printing on fabrics, sublimation, laser and screen printing. Fabrizio Selis, marketing manager of Market Screentypographic, tells us about the company philosophy and strategies implemented in this particular historical period.

“During the months of lockdown, we invested in personnel and internal training - Selis begins to explain - without neglecting the speed of service and the image of the company. We made sure that every employee was "educated" to play also the role of other colleagues, so that they would never be unprepared even in the absence of a part of the staff. Giving immediate answers to customers and ensuring shipments within 24 hours were our priorities. People who have always worked in administration, during the Covid-19 emergency were also involved in different tasks... all with great professionalism. Moreover, in order to make sure that the customer did not run the risk of having large stocks, we have requested the advanced payment of smaller orders: not a punitive formula but an intelligent system that allowed the buyer to evaluate well the necessary quantities and products”. A solution that, initially, could raise some doubts but that, if well analysed, proves to be successful because it allows to order the correct number of articles without risking to have unsold items or having large stocks in the warehouses for buyers. "Despite the difficult moment, we have never stopped - the marketing manager continues - and we have concentrated our professionalism on some focal points such as the speed of the services, an exhaustive catalogue and a continuously stocked warehouse, as well as the efficiency of the e-commerce channel”.

“We are up to date with the times - Selis says - also from the environmental point of view, a very important subject even if, in some respects, it remains a niche. We have given attention to the subject by starting a new process in screen printing with the Goccopro line, but we must add that those who buy this system do so also for economic reasons because it is very advantageous".

A dynamic reality that does not renounce to be always competitive and able to present different articles and novelties, just like the ones you can find in the digital and interactive catalogue that refers to the specific page of interest on the site (www.mstsa.com) to consult prices and availability.

In addition, for those who need technical support, there are simple and clear informative videos, able to give the necessary help even remotely. “Overt hese last months of 2020 we haven't given up novelties - Selis concludes - such as the introduction of MiScreen, the easy, clean and fast digital dry thermal screen printer system in A4 format”.