Catalogues still remain a fundamental tool for the promotional sector, especially if they are pleasant to the eye, easy to access and if they provide all the information the buyer needs. Given such peculiarities, companies are increasingly committed to being competitive, not only by presenting aesthetically appealing catalogues, but by providing a wide range of products, from the most traditional to the most innovative ones. And the work intensifies if we consider the period leading to Christmas: here are the novelties that meet all needs, including those involving such delicate and sensitive issues as environmental respect. Let's give an overview on the matter, analysing the Christmas and year-end catalogues of two companies such as Giving Europe and Midocean.

“This time of the year is always important and the customer deserves to be offered beautiful products that are meant to last over time," says Michele Tantimonaco, Italian sales manager of Giving Europe . Specifically, we have reintroduced the Parker pen in our Impression collection, a classic gift that never goes out of fashion, available in different models. We have also introduced Name it, that is the possibility to select our objects and customise them by printing, in addition to the logo, even the name of the person who will receive that object, with a minimum order of 50 pieces. 

A way to make any object exclusive, from pen to backpack, from water bottles to USB keys”. The pleasure of having useful and trendy articles is linked to another necessity: aiming for an increasingly careful environmental respect. For this reason Giving Europe has introduced the Impression Green line in its catalogue. “Customers must be given the possibility and the freedom to choose also eco-sustainable items - Tantimonaco concludes -, that is why our objects, besides being always 100% certified, are divided into three categories and with different percentages of eco-friendly materials: from 10 to 30% (Eco basic), from 30 to 60% (Eco friendly) and from 60 to 100% (Eco proof)”.

The possibility of having original, useful and environmentally friendly articles also guides the catalogue of Midocean which focuses its attention on the importance of lunch breaks. In the year-end catalogue, in fact, there is the possibility to select different accessories capable of making the lunch practical and functional, especially by employing reusable water bottles and lunch boxes, fundamental for reducing disposable articles. The Rodeodrive is among the most popular items: a double layer thermos with PP stopper and bamboo finishes.

Similarly, the Tundra lunchbox, a glass lunch box with a bamboo lid and silicone band, and the Chan lunchbox ,another lunch box made of steel with reinforced closure and anti-leak system. 

Lokka and Glacier RPET were also successful: they are, respectively, the stainless steel double-layer bamboo cup with a movable drinking hole and the stainless steel BPA free and anti-drip bottle in RPET with rubberized finish, RPET interior and a silicone ring, not suitable for carbonated, alcoholic and milk-based drinks. It should be specified that bamboo, being a natural material, may be subject to colour variations between items that may affect customisation.