Time for summer, music, parties and entertainment shows that offer fun and a newfound light-heartedness. After the pandemic years, tourism is booming again, and so is the turnout for the many sporting, musical, artistic and cultural events that enliven Italy's cities, towns, parks, beaches and mountains from June to September.

The Corona Sunset Festival World Tour, Umbria Jazz, the Heineken Jammin' Festival and Estathé Italia Streetbasket, the many diverse festivals scheduled are not only megaparties for thousands of people, but also festivals for smaller, niche audiences, such as literary events at high altitudes or jam sessions in the countryside. They all have one thing in common: the distribution of merchandising products customised with the brand of the event, whether it be the sponsor of the event or the performing artist/band.

Classic event-related advertising gadgets include t-shirts, bandanas, bracelets, caps, pins, fans, sunglasses, glasses, water bottles. Customised objects that, in addition to generating a significant economic benefit for the organisers, are often treasured by those who buy them as true heirlooms that leave a tangible and special memory of the experience and a strong sense of identity, so that they can remember and sat “I was there!”.

An ever-present feature at music festivals are the wristbands, which not only instantly make participants recognised, but are also worn after the event as a souvenir. The wristbands by Gift Campaign, made of fabric or silicone, have a width of 15 or 12 mm (depending on the material), which allows for optimal customisation over a large surface area; the fabric can be customised with the desired graphic through sublimation, without limitation of colour and with a vivid rendering of details, while the silicone bracelet can be customised with a logo of up to 4 colours.

Another must-have at any summer-related event are thirst-quenching drinks in branded packaging. Primo Promo Italia proposes for promotional purposes the "Acqua in brick" line, in two sizes (330 or 500 ml) made of environmentally friendly cardboard, made with a minimum of 70 % vegetable matter, which keeps the water fresher for longer. The packages can be customised with stickers and direct full colour or standard printing.

Colourful, fun and perfect for beach parties are the PVC gadgets offered by New Punto Plast: inflatables of different shapes and sizes (banana, mattress, pad), clutch bags to keep your personal items safe from the sand, and a wide range of key rings. These articles are all made in Italy and can be customised through digital printing or screen printing.