Merchandising meets luxury
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Merchandising meets luxury

'The Vintage', the limited edition of t-shirts by YSL taken from the original merchandise of artists and bands that made rock history

Nirvana, The Cranberries and Elvis Presley are some of the rock icons on the t-shirts of Yves Saint Laurent's 'The Vintage' collection. A luxury interpretation of the merchandising of famous singers and bands of the past. These t-shirts are full-fledged vintage: formerly, they were sold in the merchandising stands during concerts, now they have been 'reconditioned' and refurbished with the French Maison's touch.

 

'The vintage' line is a limited edition of YSL's Rive Droite line: a series of items that are not exactly affordable for everyone and that testify how the world of merchandising is more dynamic than ever, to the point that it can also take unprecedented paths, even tying in with luxury.

A famous original Nirvana merchandising t-shirt

presented by Yves Saint Laurent Rive Droite.