The prize as a creation of value

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The prize as a creation of value

When a product becomes a "prize", it triggers a series of emotional and value dynamics from which both the promoting company, the brand itself and the recipient benefit

An in-depth investigation into the world and mechanisms of prize collections: this was the theme of the webinar "The prize, the construction of a value", organised last June by Fiera Milano, in collaboration with Business International - Fiera Milano Media, in anticipation of PTE and HOMI.

WATCH THE WEBINAR