PTE - PromotionTrade Exhibition

The only Italian event to serve the various distribution and buying channels of the Promotional Industry.

PTE 2024

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PTE, a new image that speaks of dynamism, innovation, and the future

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Discover PTE areas

PTE gift & textile

This is the area of the event dedicated to TEXTILE items and OBJECTS: a showcase of the latest curiosities regarding PTO (Advertising Through Object) and the most original ideas for business gifts and incentives.

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CustomX

This is the area dedicated to MACHINES for customization, where suppliers of printing machines and services find space.

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#PTEpeople

Discover the exhibitors of the last edition and interact with the community.

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Latest news

Promotions that hit the sweet spot

A wide array of confectionery and fine wines are being used to convey company messages in a lasting way. This is how personalization is transforming into an experiential asset

Highlighted

No longer a dog's life

Increasingly pampered and spoiled, pets drive a thriving economy of products and services in Italy. The promotional channel is adapting with a wide range of ad hoc gadgets, from hi ...

Scenarios

CustomX, Press and arena

DTF, and more. At CustomX, the exhibition within the high-tech exhibition, the latest developments in digital printing celebrated their triumphs. However, for certain processes, sc ...

Scenarios

The forthcoming exhibition

New faces, ideas, products ranging from clothing to printers, up to the creation of “turnkey” e-commerce sites… We have prepared an intentionally incomplete survey of what awaits v ...

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Press Releases

Highlighted

With PTE, Fiera Milano is ready to amaze once again: gadgets and customized merchandise for every occasion returning from January 21 to 23, 2026

The event renews its image but maintains its successful format, featuring new product innovations, special areas, and major networking opportunities.

News

Great satisfaction as PTE 2024 cements its position as Italy’s leading promotional sector event

Business, networking and professional development featured at the exhibition, which gave attendees an overview of the market and the main trends. Next year’s event will be held at ...